Solar Power Planner.

We helped launch Aren, a modular fashion label, with a brand identity that reflects timelessness and precision.

Scope

Self-Service and Planner UX

Self-Service and Planner UX

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Duration

6 months

6 months

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Year

2024

2024

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Challenge

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Challenge

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Challenge

Their concept was clear, but their visual language was not.

Aren, a modular fashion brand, needed a full identity system and digital presence that matched its minimalist, future-focused values.

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Solution

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Solution

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Solution

We created a refined brand system that included a logo, lookbook design, e-commerce UX, and tone of voice.

The visual direction focused on sharp photography, generous whitespace, and modular layout patterns—mirroring their product ethos.

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Conclusion

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Conclusion

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Conclusion

Aren launched with a strong, cohesive identity that immediately stood out in the fashion space.

Their launch campaign generated strong press and their site conversion exceeded initial targets.